They say necessity is the mother of invention and for Baby Butz diaper cream creator Majda Ficko, this couldn’t be more true.
Ficko’s son Demitri was born 15 years ago with a rare condition called Cornelia de Lange syndrome and has been in diapers 24-hours a day ever since.
“Demitri spent the first three years of his life in and out of hospital and a pharmacist there had formulated a skin cream for him,” says Ficko, a mother of three. “But when the pharmacy closed, the cream was no longer available and I was at the mercy of whatever diaper creams were on the market, none of which worked and are packed with harsh chemicals.”
“I never intended to sell this cream but a doctor at the Children’s Rehabilitation Centre in Winnipeg said to me ‘Why should your son be the only one to benefit from this?’ As a mother, that really struck a chord with me,” says Ficko, owner of Olen Cosmetics, manufacturer and distributor of Baby Butz and other natural hair and body care products.
And so Baby Butz diaper cream was born! The certified all-natural product (which isn’t animal tested) is also gluten- and paraben-free.
Once launched, Baby Butz quickly won a Seal of Approval from Parent Tested, Parent Approved website which catapulted Ficko and her diaper rash cream straight to Hollywood.
“I was invited to gifting suites at the Oscars and Golden Globes earlier this year and handed out Baby Butz diaper cream to celebrity parents and expectant parents,” says Ficko from her home in East St. Paul, MB. “Knowing celebrities are using my son’s diaper cream is so surreal!”
Her product was also featured at Dancing with the Stars winner J.R. Martinez’s baby shower.
“Demitri has never come in with a diaper rash since he has been using it,” says Dr. Janet Grabowski, Demitri’s pediatrician. “Because of (Baby Butz’s) success, I’m now recommending it to my patients.”