Montana Made: Morning Glory Coffee and Tea

and millions of people pass through West Yellowstone to see our nation's first Park it turns out thousands each year also visit West Yellowstone for a great cup of coffee in this week's a montana made we visit morning glory coffee and tea in West Yellowstone is a business that thanks to technology not only has Yellowstone in its backyard but also the rest of the planet this is the West Yellowstone entrance to yellowstone national park hard to believe that's the most popular entrance to yellowstone in the summer and in the winter right now in the shoulder season it is not an entrance to the park it is completely gated off that's a challenge for businesses in town of West Yellowstone yep sit back have a cup of coffee and wait until the tourists come back when the roads reopen for over snow for winter or for the cars in the summer or as one business they simply roast the coffee and sell it elsewhere burn every corner store there were Roasters and brewers and every community had those things so we wanted to be able to be a manufacturer and create a product in an area that we loved living and and we wanted to be able to share that with the world and in West Yellowstone that's an easy thing to do what isn't easy was convincing customers you roast good coffee in a place known for bears and bison not beverages in a traditional marketing you're right were not in the most the best place for that type of focus but social media and the Internet have opened that up and made again a larger world more more local we were early adopters to Facebook and Twitter and Instagram and LinkedIn all of those platforms we've over time built an audience of about 56,000 followers and a reach of about a million and a half impressions a week and we've created a conversation with people that either want to come to Montana or who have been who have been here and enjoyed their experience and we've got the product that kind of goes in between that I've always said that our brand morning-glories brand is not traditional one English brand is Montana and we promote Montana as such and then our coffee our product is a part of that and part of that experience when people come to Montana and enjoy both I've always been of the belief that the only wrong way to drink coffee is to not drink it at all and that it should be quality comfort and good taste and that's what our focus is to create a quality product we've we start with an ethical and sustainable buying practice and then we go from there to create products that people are gonna actually enjoy done a lot of different levels in West Yellowstone Jeff Lehman MTN news now Morning Glory coffee started out as a traditional coffee shop but Burke soon discovered roasting and selling the coffee over the Internet meant he and his wife and two sons could do all the work without having to hire additional staff to sell and brew coffee out of the shop thanks to the internet morning glory coffee is technically open 24/7 it may just take a few hours for Burke and his family to get that order ready to ship literally all over the world that's pretty good well when we had done the interview aid received an order at two o'clock in the morning Wow they come in ship the order out that day it still goes Wow was it two o'clock in the morning where the order came from but it was here in Wisconsin also the orphan girl really perked makes a great combination with another local business as well it gives the Morning Glory coffee a chance to advertise their product in the distillery market at the same time orphan girl able to headframe spirits able to advertise in the coffee market blending those opportunities perfect win-win semiotic relationship great coffee too yummy thank you for that check coming up after

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